Hi ! i'm taylor

I’m a UI/UX leader, design thinker, product designer, and experience strategist with 10 years of experience.

I’ve worked with some of the most ambitious brands such as Naspers, Toyota, Coca Cola, and many more

UI/UX designer

latest
projects

My
Design process

Each project is different, but the process is pretty much the same each time. Here is how i tackle each new client project

01.

define

In this step, you clarify the problem you are trying to solve and define the user needs that you identified in the empathise step.

Interviews
competitor analysis
pain points
02.

Ideate

This step involves generating a wide range of ideas for solutions to the problem you defined. This can be done through techniques such as brainstorming, sketching, and prototyping.

Interviews
competitor analysis
prioritise
03.

Protoype

This step involves creating a physical or digital representation of your solution to test with users. Prototyping allows you to get feedback on your idea and make adjustments before moving to the final implementation.

mockups
fail fast
iterate quickly
04.

Test

In this step, you test your prototype with users to gather feedback and refine your solution. This can be done through methods such as usability testing and user interviews.

Interviews
competitor analysis
role play
05.

Iterate

Evaluate finished objects with their users and collect input for improvement

access
ideate
improve